About


It’s no secret that Amazon and Airbnb are shaking up traditional commerce. While some worship at the shrine of the sharing economy, others are vandalizing Uber cars. But whether you’re for it or against it, the world has already changed. And the major players in the digital economy are the ones who are one step ahead of the rest.

ALFRED PREMIUM is a documentary account of the future of e-commerce, told in the format of the Facebook Messenger conversation. Alfred is your new personal shopper. He’s a chatbot whose sole objective is to free you from endless cycle of buying. For better or for worse. On the Internet, wherever you are, whatever you’re doing, your wish is just a click away. Are you ready to let Alfred take control?

Our goal is to take you to the other side of the debate, straight to the heart of what happens when you make a purchase. For some people, those stuck in the sales funnel, it’s become an endless process. As transactions become more and more fluid, they have less of a beginning or an end – wish lists that continually grow, abandoned shopping carts, email reminders to return to your incomplete purchase…

Produced by ARTE France and the National Film Board of Canada (NFB), ALFRED PREMIUM is also available on web browsers as well as on Google Home and Alexa smart speakers (spring 2019).

Credits



	Original idea by Joel Ronez in collaboration with Pierre Corbinais and Émilie F. Grenier. 
	An ARTE France and  NFB coproduction.
	
	Original Idea
	Joël Ronez
	
	Screenplay for Messenger and Web
	Pierre Corbinais
	
	Creative Director
	Émilie F. Grenier
	
	Quebec Adaptation
	Catherine Éthier
	
	Screenplay for Social Media and Smart Speaker
	Simon Boileau
	
	Art Direction and Data Visualization
	Anouk Pennel (Feed)
	Léon Lo (Feed)
	
	Research and Design under the direction of Joël Ronez with the participation of:
	Naël Schiab
	Xavier Kronström Richard
	Karen Bastien (WeDoData)
	Sybil Collas
	Léa Dabssi
	Fanny Huard
	
	Researcher
	Chloé Freslon
	
	Researcher
	Nicolas Wan
	Xavier De La Porte
	
	English Translator
	Julie Matlin
	
	German Translator
	Christian Stonner
	
	Production Assistant
	Iris Ollivault
	
	Thanks to
	Valérie Duhaime
	Julien Cayer
	Marie-Catherine Beuth
	Austin Dains (Shopify)
	

  This experience uses  Ink Script language develped by Inkle Studio
	
	
	
Office national du film du Canada	

	Executive Producer
	Hugues Sweeney
	
	Producer and  Technology Director
	Martin Viau
	
	Editorial Manager
	Valérie Darveau
	
	Production Manager
	Marie-Ève Babineau
	
	Production Coordinators
	Claudia Boutin
	Dominique Brunet
	Caroline Fournier
	Perrine Bral
	
	Administrator
	Marie-Andrée Bonneau
	
	Marketing Agent
	Tammy Peddle
	
	Marketing Coordinators
	Florent Prévelle
	Stéphanie Quévillon
	
	Marketing Coordinators
	Émilie Nguyen
	
	Web Content Project Manager
	Félix-Antoine Viens
	
	Press Relations 
	Marie-Claude Lamoureux
	
	Information Technologies
	Sergiu Suciu
	
	Legal Services
	Peter Kallianiotis
	
ARTE France

	Director of Digital Development
	Gilles Freissinier
	
	Editorial Manager
	Marianne Levy-Leblond
	
ARTE France Développement	

	Program Officers
	Marie Berthoumieu
	Emilie Bessard
	
	Web Project Managers
	Virginie Béjot
	Adrien Larouzée
	
	Administrators
	Jérôme Vernet
	
	Social Media
	Florence Danon
	Guillaume Ladvie
	Léa Jagut
	
ARTE Studio Lab	

	Production Directors
	Angèle Le Névé
	Claire Aubret
	Assistées de
	Juliette Droillard
	
	Service Manager
	Clément Dhamelincourt
	
	Technical Directors
	Vincent Chagny
	Simon Oualid
	
	Developers
	Pietro Hyde Primo
	Térence Marill
	
	Project Manager
	Noé Daudin-Clavaud
	
	© Office national du film du Canada - ARTE France 2019
				

Legal Notice

The information collected by ALFRED (user ID, first name, last name, and date of birth) are subject to personal data processing for the purpose of setting up a chatbot in the framework of the ALFRED PREMIUM program, coproduced by ARTE France and the National Film Board of Canada.

The recipients of the data are NFB and NFB’s service providers, particularly those responsible for executive production and hosting. Information is collected on the basis of your consent, which you are entitled to withdraw at any time. Information is stored for only as long strictly necessary for processing, that is, for the duration of the exploitation rights of the Program.

Facebook also has access to this data through its messenger service (see Facebook’s privacy policy: https://www.facebook.com/privacy/explanation). In accordance with the modified Act #78-17 of the 6th of January, 1978, on Data Processing, Data Files, and Individual Liberties and the General Data Protection Regulation (EU) 2016/679, you have the following rights over your data: right to access, right to rectification (correction), right to object, right to erasure (right to be forgotten), right to stipulate what becomes of your data in the event of your death, right to restrict processing, and the right to data portability.

To exercise your rights, send an email to info@nfb.ca or a letter by regular mail to National Film Board of Canada – 1501 de Bleury, Montréal, QC, Canada, H3A 0H3.In accordance with current legislation, please sign your request, include a copy of an official identification, and specify the address to which the response should be sent.

How Google processes your data 
The Google Assistant is designed and operated by Google LLC and its affiliated companies. When you start using the Google Assistant, data is collected and processed by Google LLC and its affiliated companies.
This is primarily voice data, which is recorded by the Google Assistant and then analyzed so it can be transcribed into text data. Your requests, and the answers given to the quiz questions, are processed on the basis of this text data. Depending on the question, the Google Assistant may sometimes use the location of your device to provide answers that are specific to where you are.
In addition, Google records the questions you ask the Google Assistant (language and text) in your Google Account Personal Activity Protocol (CPA), and your use of the Google Assistant helps to compile anonymized statistical data. When you use the Google Assistant, your data is processed in accordance with the Google Privacy Policy, available here: policies.google.com/privacy
You can adjust the privacy settings by logging into your Google Account.
For more information on this topic, visit safety.google/privacy
How the NFB processes your data 
Alfred Premium ARTE/ONF/NFB is a creation of ARTE France and the National Film Board of Canada. When you start using the Alfred Premium ARTE/ONF/NFB, your data is collected and processed by ARTE France and the National Film Board of Canada.
Google grants ARTE France and the National Film Board of Canada a right of access to the afore-mentioned text data, which is then processed by Alfred Premium ARTE/ONF/NFB in order to answer the corresponding questions. This data will not be stored or used in a different manner or for other purposes by ARTE France and the National Film Board of Canada.
In addition, Google grants ARTE France and the National Film Board of Canada a right of access to the anonymized statistical data mentioned above, in order to draw conclusions on how it is used and how the quality of service can be improved. This data will not be stored or used in a different manner or for other purposes by ARTE France and the National Film Board of Canada.
You will find further information on the processing of your data by ARTE France and the National Film Board of Canada here: www.arte.tv/sites/en/corporate/arte-and-your-personal-data
Identity of data processing controllers
The data processing controllers,  in accordance with article 4, paragraph 7, of the European General Regulations on Data Protection (GDPR), are as follows.
For the Google Assistant:
Google Ireland Ltd.
Gordon House
Barrow Street
Dublin 4
Ireland

For ARTE France and the National Film Board of Canada:
1501 de Bleury,
Montréal, QC, Canada
H3A 0H3

If you have any questions about the protection of personal data, or if you wish to assert your rights over your data, please contact us by e-mail at info@nfb.ca.

Who controls the processing of my personal data?
The controller is the company that defines how and for what purpose your personal data is used.
You can contact the data protection officer by e-mail at info@nfb.ca or by the postal service at:

National Film Board of Canada
1501 de Bleury,
Montréal, QC, Canada
H3A 0H3

When you contact us by e-mail, the data that you transmit to us (your e-mail address, last name, first name and telephone number) will be saved for as long as it takes to answer your request. Your data will be deleted as soon as saving the data ceases to be necessary. When there is a legal obligation to preserve your data, its use will be restricted to the legal context.
Your rights
You possess the following rights over your personal data:
Right of access
Right of correction or deletion
Right to limit the processing
Right to object to the processing
Right of data portability

You also have the right to file a complaint about how we process your personal data with a data protection supervisory authority.
For more information about the protection of personal data, you can also consult the website of the Commission nationale de l'informatique et des libertés at www.cnil.fr.