About
It’s no secret that Amazon and Airbnb are shaking up traditional commerce. While some worship at the shrine of the sharing economy, others are vandalizing Uber cars. But whether you’re for it or against it, the world has already changed. And the major players in the digital economy are the ones who are one step ahead of the rest.
ALFRED PREMIUM is a documentary account of the future of e-commerce, told in the format of the Facebook Messenger conversation. Alfred is your new personal shopper. He’s a chatbot whose sole objective is to free you from endless cycle of buying. For better or for worse. On the Internet, wherever you are, whatever you’re doing, your wish is just a click away. Are you ready to let Alfred take control?
Our goal is to take you to the other side of the debate, straight to the heart of what happens when you make a purchase. For some people, those stuck in the sales funnel, it’s become an endless process. As transactions become more and more fluid, they have less of a beginning or an end – wish lists that continually grow, abandoned shopping carts, email reminders to return to your incomplete purchase…
Produced by ARTE France and the National Film Board of Canada (NFB), ALFRED PREMIUM is also available on web browsers as well as on Google Home and Alexa smart speakers (spring 2019).
Credits
Original idea by Joel Ronez in collaboration with Pierre Corbinais and Émilie F. Grenier. An ARTE France and NFB coproduction. Original Idea Joël Ronez Screenplay for Messenger and Web Pierre Corbinais Creative Director Émilie F. Grenier Quebec Adaptation Catherine Éthier Screenplay for Social Media and Smart Speaker Simon Boileau Art Direction and Data Visualization Anouk Pennel (Feed) Léon Lo (Feed) Research and Design under the direction of Joël Ronez with the participation of: Naël Schiab Xavier Kronström Richard Karen Bastien (WeDoData) Sybil Collas Léa Dabssi Fanny Huard Researcher Chloé Freslon Researcher Nicolas Wan Xavier De La Porte English Translator Julie Matlin German Translator Christian Stonner Production Assistant Iris Ollivault Thanks to Valérie Duhaime Julien Cayer Marie-Catherine Beuth Austin Dains (Shopify) This experience uses Ink Script language develped by Inkle Studio Office national du film du Canada Executive Producer Hugues Sweeney Producer and Technology Director Martin Viau Editorial Manager Valérie Darveau Production Manager Marie-Ève Babineau Production Coordinators Claudia Boutin Dominique Brunet Caroline Fournier Perrine Bral Administrator Marie-Andrée Bonneau Marketing Agent Tammy Peddle Marketing Coordinators Florent Prévelle Stéphanie Quévillon Marketing Coordinators Émilie Nguyen Web Content Project Manager Félix-Antoine Viens Press Relations Marie-Claude Lamoureux Information Technologies Sergiu Suciu Legal Services Peter Kallianiotis ARTE France Director of Digital Development Gilles Freissinier Editorial Manager Marianne Levy-Leblond ARTE France Développement Program Officers Marie Berthoumieu Emilie Bessard Web Project Managers Virginie Béjot Adrien Larouzée Administrators Jérôme Vernet Social Media Florence Danon Guillaume Ladvie Léa Jagut ARTE Studio Lab Production Directors Angèle Le Névé Claire Aubret Assistées de Juliette Droillard Service Manager Clément Dhamelincourt Technical Directors Vincent Chagny Simon Oualid Developers Pietro Hyde Primo Térence Marill Project Manager Noé Daudin-Clavaud © Office national du film du Canada - ARTE France 2019
Legal Notice
The information collected by ALFRED (user ID, first name, last name, and date of birth) are subject to personal data processing for the purpose of setting up a chatbot in the framework of the ALFRED PREMIUM program, coproduced by ARTE France and the National Film Board of Canada.
The recipients of the data are NFB and NFB’s service providers, particularly those responsible for executive production and hosting. Information is collected on the basis of your consent, which you are entitled to withdraw at any time. Information is stored for only as long strictly necessary for processing, that is, for the duration of the exploitation rights of the Program.
Facebook also has access to this data through its messenger service (see Facebook’s privacy policy: https://www.facebook.com/privacy/explanation). In accordance with the modified Act #78-17 of the 6th of January, 1978, on Data Processing, Data Files, and Individual Liberties and the General Data Protection Regulation (EU) 2016/679, you have the following rights over your data: right to access, right to rectification (correction), right to object, right to erasure (right to be forgotten), right to stipulate what becomes of your data in the event of your death, right to restrict processing, and the right to data portability.
To exercise your rights, send an email to info@nfb.ca or a letter by regular mail to National Film Board of Canada – 1501 de Bleury, Montréal, QC, Canada, H3A 0H3.In accordance with current legislation, please sign your request, include a copy of an official identification, and specify the address to which the response should be sent.
The recipients of the data are NFB and NFB’s service providers, particularly those responsible for executive production and hosting. Information is collected on the basis of your consent, which you are entitled to withdraw at any time. Information is stored for only as long strictly necessary for processing, that is, for the duration of the exploitation rights of the Program.
Facebook also has access to this data through its messenger service (see Facebook’s privacy policy: https://www.facebook.com/privacy/explanation). In accordance with the modified Act #78-17 of the 6th of January, 1978, on Data Processing, Data Files, and Individual Liberties and the General Data Protection Regulation (EU) 2016/679, you have the following rights over your data: right to access, right to rectification (correction), right to object, right to erasure (right to be forgotten), right to stipulate what becomes of your data in the event of your death, right to restrict processing, and the right to data portability.
To exercise your rights, send an email to info@nfb.ca or a letter by regular mail to National Film Board of Canada – 1501 de Bleury, Montréal, QC, Canada, H3A 0H3.In accordance with current legislation, please sign your request, include a copy of an official identification, and specify the address to which the response should be sent.
How Google processes your data The Google Assistant is designed and operated by Google LLC and its affiliated companies. When you start using the Google Assistant, data is collected and processed by Google LLC and its affiliated companies. This is primarily voice data, which is recorded by the Google Assistant and then analyzed so it can be transcribed into text data. Your requests, and the answers given to the quiz questions, are processed on the basis of this text data. Depending on the question, the Google Assistant may sometimes use the location of your device to provide answers that are specific to where you are. In addition, Google records the questions you ask the Google Assistant (language and text) in your Google Account Personal Activity Protocol (CPA), and your use of the Google Assistant helps to compile anonymized statistical data. When you use the Google Assistant, your data is processed in accordance with the Google Privacy Policy, available here: policies.google.com/privacy You can adjust the privacy settings by logging into your Google Account. For more information on this topic, visit safety.google/privacy How the NFB processes your data Alfred Premium ARTE/ONF/NFB is a creation of ARTE France and the National Film Board of Canada. When you start using the Alfred Premium ARTE/ONF/NFB, your data is collected and processed by ARTE France and the National Film Board of Canada. Google grants ARTE France and the National Film Board of Canada a right of access to the afore-mentioned text data, which is then processed by Alfred Premium ARTE/ONF/NFB in order to answer the corresponding questions. This data will not be stored or used in a different manner or for other purposes by ARTE France and the National Film Board of Canada. In addition, Google grants ARTE France and the National Film Board of Canada a right of access to the anonymized statistical data mentioned above, in order to draw conclusions on how it is used and how the quality of service can be improved. This data will not be stored or used in a different manner or for other purposes by ARTE France and the National Film Board of Canada. You will find further information on the processing of your data by ARTE France and the National Film Board of Canada here: www.arte.tv/sites/en/corporate/arte-and-your-personal-data Identity of data processing controllers The data processing controllers, in accordance with article 4, paragraph 7, of the European General Regulations on Data Protection (GDPR), are as follows. For the Google Assistant: Google Ireland Ltd. Gordon House Barrow Street Dublin 4 Ireland For ARTE France and the National Film Board of Canada: 1501 de Bleury, Montréal, QC, Canada H3A 0H3 If you have any questions about the protection of personal data, or if you wish to assert your rights over your data, please contact us by e-mail at info@nfb.ca. Who controls the processing of my personal data? The controller is the company that defines how and for what purpose your personal data is used. You can contact the data protection officer by e-mail at info@nfb.ca or by the postal service at: National Film Board of Canada 1501 de Bleury, Montréal, QC, Canada H3A 0H3 When you contact us by e-mail, the data that you transmit to us (your e-mail address, last name, first name and telephone number) will be saved for as long as it takes to answer your request. Your data will be deleted as soon as saving the data ceases to be necessary. When there is a legal obligation to preserve your data, its use will be restricted to the legal context. Your rights You possess the following rights over your personal data: Right of access Right of correction or deletion Right to limit the processing Right to object to the processing Right of data portability You also have the right to file a complaint about how we process your personal data with a data protection supervisory authority. For more information about the protection of personal data, you can also consult the website of the Commission nationale de l'informatique et des libertés at www.cnil.fr.